Acqualagna is a town of some 4000 inhabitants settled between the two hills of Gola and Furlo in the province of Pesaro Urbino, in Le Marche. It is one of the most important centers for the production and commercialization of truffles or 'tartufo' in the whole of Italy and the annual festival is one of the most important in Italy.
The industry developed in this area thanks to a benign climate where the truffles can be harvested all the year round. As a result, Acqualagna produces almost two thirds of the entire national harvest. Exports play a big part with Germany, Belgium, Holland, France, USA and Canada the principal markets. Four basic types of truffle are harvested.